Women are the biggest consumers of wellness-industry products and programs. Yet most of the research behind these strategies is conducted on men, and women’s bodies work differently than men’s bodies. Women have unique biochemical needs that go unaddressed by exercise plans built around male-centered research.
That leaves women in a discouraging cycle:
- Feel tired, lethargic, out of shape, and unable to keep up with the demands of your day.
- Get excited about a new exercise program that promises to fix all your issues.
- Commit to the program and try to use willpower to keep up with its demands.
- Give up when you tire of fighting your body and wasting your money on yet another program.
- Repeat steps 1-4.
This cycle has a high price. And not just in the outrageous costs of some programs. You also pay a heavy toll in added stress and drained energy, not to mention the damage to your emotional and mental health.
Women need to adopt health-promoting strategies that are designed to work with our unique female biochemistry — which is to say, we need to understand how our metabolism, cortisol, and calorie needs change throughout our 28-day hormone cycle, or our infradian rhythm. We call the infradian rhythm our “second clock,” because it is an internal timekeeper that helps regulate our hormone production.
To achieve the results we’re all looking for — to improve body composition, lose weight, improve our energy and mood, and ease PMS-related discomfort — we need to understand and support the hormone changes we experience throughout the infradian rhythm.